RESUME
Professional Summary
Associate-level product and marketing professional with experience supporting product strategy, pricing, lifecycle planning, and go-to-market execution. Skilled in market and competitive analysis, Voice of Customer research, and translating data into product recommendations that support revenue, margin, and customer adoption. Known for strong cross-functional collaboration, analytical rigor, and clear communication with sales, marketing, and leadership teams.
Education
Master of Science, Marketing
Digital Marketing Certificate
University of Cincinnati, Lindner College of Business
August 2024 - May 2026
Bachelor of Business Administration, Marketing
University of Cincinnati, Lindner College of Business
January 2010 - December 2014
Skills
Cross-Functional Project Leadership
Go-to-Market Planning & Launch Strategy
Campaign Planning & Lifecycle Management
Data-Driven Decision Making & Performance Tracking
Audience & Marketing Insight Development
Competitive & Market Analysis
Customer & Buyer Persona Development
Professional Experience
Founder & Brand Strategist
Kenyatta Davis Photography | Cincinnati, OH
January 2020 - Present
Identified core customer problems and emotional barriers in a high-consideration purchase, including trust, value justification, and uncertainty around experience quality, through direct consultations and post-engagement feedback.
Defined a differentiated value proposition centered on a luxury, white-glove client experience, which positioned the offering as a premium, trust-led service rather than a commodity provider.
Selected a relationship-driven, referral-first go-to-market strategy supported by consultative sales conversations, storytelling-led digital touchpoints, and personalized onboarding to build confidence and credibility.
Developed pricing and packaging strategy aligned to perceived value and customer expectations, structuring offerings to clearly communicate quality, experience depth, and premium differentiation.
Mapped and optimized the end-to-end customer journey, from awareness and consultation through delivery and advocacy, ensuring consistent brand experience across digital, sales, and service touchpoints.
Graduate Assistant - Marketing Strategist & Analyst
University of Cincinnati, Carl Lindner College of Business | Cincinnati, OH
August 2024 - Present
Led instructional strategy for Digital Marketing Strategies during faculty medical leave, delivering core content and guiding applied strategic thinking across channels and platforms.
Facilitated and moderated strategy-focused discussions on positioning, targeting, channel mix, and performance measurement, strengthening students’ ability to translate frameworks into decisions.
Provided expert-level critiques and recommendations on digital marketing projects, evaluating strategic alignment, customer fit, and execution viability.
Acted as interim academic and primary student point of contact, maintaining standards, engagement, and strategic rigor during leadership transition.
Owned department social media strategy and execution, developing content direction to strengthen brand presence, engagement, and alignment with institutional marketing goals
Quantitative Research Analyst Intern
MarketVision Research | Blue Ash, OH
June 2025 - August 2025
Partnered with internal leaders and client stakeholders to define a strategic research agenda focused on increasing digital sales by identifying consumer decision drivers, unmet needs, and friction points across the online purchase journey.
Led insight generation for a multi-phase digital commerce study, translating quantitative findings into clear strategic implications around channel prioritization, conversion barriers, and growth opportunities.
Synthesized complex consumer data into executive-ready narratives, framing insights in terms of business impact to guide client decisions on digital channel strategy, influencer marketing viability, and experience optimization.
Influenced client strategy by connecting consumer behavior to actionable recommendations, helping stakeholders evaluate where to invest across traditional e-commerce, social platforms, and emerging digital touchpoints.
Presented findings and strategic recommendations to senior stakeholders, demonstrating thought leadership in research storytelling, cross-functional communication, and data-driven decision support.
Project Accounting & Business Operations
Hamilton County/TriVersity Construction | Cincinnati, OH
May 2017 - August 2020
Owned financial performance strategy across 10-15 active projects, translating budget, forecast, and billing data into insights that informed leadership decisions and delivery priorities.
Partnered with cross-functional leaders to align financial signals with project timelines, client commitments, and broader business objectives.
Designed scalable reporting and visibility frameworks that improved data reliability and accelerated decision-making across teams.
Drove operational strategy improvements by standardizing financial processes, strengthening partner relationships, and shortening payment cycles.
STRATEGIC BRAND & PRODUCT MARKETING PROJECT
Specialized Turbo E-bike, Duolingo, Beleza Natural, Hospital Med Supply
Applied product marketing and brand strategy frameworks to real-world companies, solving positioning, growth, and customer adoption challenges across diverse industries.
Developed customer journey, positioning, and go-to-market recommendations designed to improve acquisition, conversion, and long-term brand trust.
Delivered strategic insights grounded in consumer psychology, cultural relevance, and business objectives, mirroring client advisory work rather than academic exercises.
Demonstrated marketing expertise through decision-oriented storytelling, connecting research and analysis directly to actionable company outcomes.