RESUME

Professional Summary

Strategic, product-minded marketing graduate student and entrepreneur with a foundation in product positioning, customer insights, and go-to-market strategy. Experienced in evaluating market opportunities and translating data into clear narratives that guide product, pricing, and launch decisions. As a founder and business owner, I bring a holistic perspective that balances customer needs, business objectives, and long-term growth. 

Education

Master of Science, Marketing

Digital Marketing Certificate

University of Cincinnati, Lindner College of Business

August 2024 - May 2026

Bachelor of Business Administration, Marketing

University of Cincinnati, Lindner College of Business

January 2010 December 2014

Skills

  • Cross-Functional Project Leadership 

  • Go-to-Market Planning & Launch Strategy 

  • Campaign Planning & Lifecycle Management 

  • Data-Driven Decision Making & Performance Tracking 

  • Audience & Marketing Insight Development 

  • Competitive & Market Analysis 

  • Customer & Buyer Persona Development

Professional Experience

Founder & Brand Strategist

Kenyatta Davis Photography | Cincinnati, OH

January 2020 - Present

  • Identified core customer problems and emotional barriers in a high-consideration purchase, including trust, value justification, and uncertainty around experience quality, through direct consultations and post-engagement feedback. 

  • Defined a differentiated value proposition centered on a luxury, white-glove client experience, which positioned the offering as a premium, trust-led service rather than a commodity provider. 

  • Selected a relationship-driven, referral-first go-to-market strategy supported by consultative sales conversations, storytelling-led digital touchpoints, and personalized onboarding to build confidence and credibility. 

  • Developed pricing and packaging strategy aligned to perceived value and customer expectations, structuring offerings to clearly communicate quality, experience depth, and premium differentiation. 

  • Mapped and optimized the end-to-end customer journey, from awareness and consultation through delivery and advocacy, ensuring consistent brand experience across digital, sales, and service touchpoints. 

Graduate Assistant - Marketing Strategist & Analyst

University of Cincinnati, Carl Lindner College of Business  | Cincinnati, OH

August 2024 - Present

  • Led instructional strategy for Digital Marketing Strategies during faculty medical leave, delivering core content and guiding applied strategic thinking across channels and platforms. 

  • Facilitated and moderated strategy-focused discussions on positioning, targeting, channel mix, and performance measurement, strengthening students’ ability to translate frameworks into decisions. 

  • Provided expert-level critiques and recommendations on digital marketing projects, evaluating strategic alignment, customer fit, and execution viability. 

  • Acted as interim academic and primary student point of contact, maintaining standards, engagement, and strategic rigor during leadership transition. 

  • Owned department social media strategy and execution, developing content direction to strengthen brand presence, engagement, and alignment with institutional marketing goals

Quantitative Research Analyst Intern 

MarketVision Research | Blue Ash, OH 

June 2025 - August 2025

  • Partnered with internal leaders and client stakeholders to define a strategic research agenda focused on increasing digital sales by identifying consumer decision drivers, unmet needs, and friction points across the online purchase journey. 

  • Led insight generation for a multi-phase digital commerce study, translating quantitative findings into clear strategic implications around channel prioritization, conversion barriers, and growth opportunities. 

  • Synthesized complex consumer data into executive-ready narratives, framing insights in terms of business impact to guide client decisions on digital channel strategy, influencer marketing viability, and experience optimization. 

  • Influenced client strategy by connecting consumer behavior to actionable recommendations, helping stakeholders evaluate where to invest across traditional e-commerce, social platforms, and emerging digital touchpoints. 

  • Presented findings and strategic recommendations to senior stakeholders, demonstrating thought leadership in research storytelling, cross-functional communication, and data-driven decision support. 

Strategic Brand & Product Marketing Projects  

(Specialized Turbo E-bike, Duolingo, Beleza Natural, Hospital Med Supply) 

  • Applied product marketing and brand strategy frameworks to real-world companies, solving positioning, growth, and customer adoption challenges across diverse industries. 

  • Developed customer journey, positioning, and go-to-market recommendations designed to improve acquisition, conversion, and long-term brand trust. 

  • Delivered strategic insights grounded in consumer psychology, cultural relevance, and business objectives, mirroring client advisory work rather than academic exercises. 

  • Demonstrated marketing expertise through decision-oriented storytelling, connecting research and analysis directly to actionable company outcomes. 

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