RESUME

Professional Summary

 Strategic, insight-driven marketing professional with experience in brand strategy, consumer insights, and go-to-market execution.Proven ability to translate data, research, and customer behavior into actionable recommendations that drive brand performance and business growth. Brings a combination of analytical rigor and entrepreneurial experience with hands-on ownership of brand positioning, pricing, and customer experience.

Education

Master of Science, Marketing

Digital Marketing Certificate

University of Cincinnati, Lindner College of Business

August 2024 - May 2026

Bachelor of Business Administration, Marketing

University of Cincinnati, Lindner College of Business

January 2010 - December 2014

Skills

  • Brand Strategy & Positioning

  • Consumer Insights

  • Go-to-Market Strategy

  • Pricing & Packaging

  • Customer Journey Mapping

  • Marketing Analytics

  • KPI Tracking

  • Cross-Functional Collaboration

Founder & Brand Strategist

Kenyatta Davis Photography | Cincinnati, OH | January 2020 - Present

  • Built and managed an end-to-end consumer brand, defining positioning, messaging, and customer experience in a high-consideration category

  • Conducted direct customer research to uncover emotional drivers, purchase barriers, and value perception

  • Developed pricing and packaging strategy aligned to premium positioning and willingness to pay

  • Executed go-to-market strategy across digital channels, referrals, and consultative sales

  • Mapped and optimized the full customer journey from awareness through loyalty

  • Tracked performance metrics (conversion, referrals, satisfaction) to continuously refine strategy

Professional Experience

Graduate Assistant - Marketing Strategist & Analyst

University of Cincinnati, Carl Lindner College of Business  | Cincinnati, OH | August 2024 - Present

  • Analyzed campaign and engagement data to identify trends and improve marketing effectiveness

  • Delivered instruction and strategic guidance on brand positioning, targeting, and channel strategy

  • Led departmental social media strategy to improve engagement and brand alignment

  • Provided feedback on marketing strategy projects, strengthening insight development and execution quality

Quantitative Research Analyst Intern

MarketVision Research | Blue Ash, OH  | June 2025 - August 2025

  • Translated large-scale consumer and market data into actionable insights on purchase behavior and brand performance

  • Identified key drivers of decision-making, friction points, and growth opportunities across channels

  • Synthesized findings into executive-ready recommendations influencing marketing and business strategy

  • Presented insights to stakeholders to support data-driven decision making

Project Accounting & Business Operations

Hamilton County/TriVersity Construction | Cincinnati, OH  | May 2017 - August 2020

  • Managed financial and operational data across 10–15 concurrent projects with budgets up to $2M

  • Built forecasting and reporting tools to support planning and leadership decision-making

  • Improved reporting efficiency and data accuracy through process optimization

  • Partnered cross-functionally to align financial insights with operational priorities

STRATEGIC BRAND & PRODUCT MARKETING PROJECT

Specialized Turbo E-bike, Duolingo, Beleza Natural, Hospital Med Supply

  • Developed a 3-year marketing plan for Kraft Heinz, projecting revenue growth and defining go-to-market strategy for a new product launch

  • Conducted consumer and market research to inform brand positioning, messaging, and expansion strategies

  • Built customer personas, value propositions, and journey maps to improve targeting and conversion

  • Delivered data-driven recommendations connecting consumer behavior to business outcomes

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