RESUME
Professional Summary
Strategic, insight-driven marketing professional with experience in brand strategy, consumer insights, and go-to-market execution.Proven ability to translate data, research, and customer behavior into actionable recommendations that drive brand performance and business growth. Brings a combination of analytical rigor and entrepreneurial experience with hands-on ownership of brand positioning, pricing, and customer experience.
Education
Master of Science, Marketing
Digital Marketing Certificate
University of Cincinnati, Lindner College of Business
August 2024 - April 2026
Bachelor of Business Administration, Marketing
University of Cincinnati, Lindner College of Business
January 2010 - December 2014
Skills
Brand Strategy & Positioning
Consumer Insights
Go-to-Market Strategy
Pricing & Packaging
Customer Journey Mapping
Marketing Analytics
KPI Tracking
Cross-Functional Collaboration
Founder & Marketing Manager
Kenyatta Davis Photography | Cincinnati, OH | January 2020 - November 2025
Increased annual revenue by 20% through data-driven pricing, positioning, customer experience enhancements, and targeted marketing initiatives.
Created and implemented SEO and content marketing strategies that increasing website traffic by 39%, improving online visibility and lead generation.
Developed customer segmentation, conversion optimization, and multi-channel marketing campaigns across SEO, social media, email marketing, and referral channels that increased qualified leads from 2 to 7 per month within six months.
Generated an average of 22 monthly inquiries and maintained a 40% booking conversion rate through targeted digital marketing and customer relationship management.
Managed all social media content creation, community engagement, email campaigns, website updates, and brand communications, ensuring a consistent brand experience across all customer touchpoints.
Conducted customer interviews and analyzed feedback from 40+ clients annually to identify service improvements, strengthen messaging, and enhance customer satisfaction.
Designed marketing collateral, promotional materials, website graphics, and branded content using Adobe Creative Suite and Canva.
Professional Experience
Digital Marketing Manager Consultant
Hospital Med Supply | Cincinnati, OH | June 2025 - Present
Conducted comprehensive SEO and website audits that identified more than 300 technical issues affecting search visibility, site performance,and user experience.
Developed an integrated digital marketing strategy including SEO, paid search, email marketing, social media, and conversion optimization recommendations.
Improved website health from 42% to 92% through technical SEO recommendations, content optimization, and site architecture improvements.
Created customer segmentation, buyer personas, content strategies, and automated email nurture campaigns designed to increase lead generation and customer engagement.
Graduate Assistant - Social Media Marketing Manager
University of Cincinnati, Carl Lindner College of Business | Cincinnati, OH | August 2024 - April 2026
Led Digital Marketing Strategies instruction during faculty medical leave, ensuring continuity for 60+ students while maintaining course quality, engagement, and learning outcomes.
Developed and managed social media content strategy that increased LinkedIn engagement by 4% and grew followers by 12% during the spring semester.
Evaluated and provided strategic recommendations on student marketing campaigns, improving alignment between target audiences,messaging, and channel strategies.
Built performance reporting dashboards and synthesized marketing data into actionable insights for social media team and program stakeholders.
Coordinated communications across students, faculty, and university departments, ensuring timely project completion and stakeholder alignment.
Created branded digital content and marketing assets that maintained consistency with university brand standards across multiple communication channels.
Quantitative Research Analyst Intern
MarketVision Research | Blue Ash, OH | June 2025 - August 2025
Partnered with cross-functional stakeholders to design and execute a quantitative consumer research study analyzing the digital shopping behaviors of 879 consumers, identifying key purchase drivers and barriers to conversion.
Analyzed consumer and shopper data to uncover growth opportunities across e-commerce, social commerce, rental services, and try-before-you-buy channels, informing strategic marketing recommendations.
Translated complex research findings into executive-ready reports and presentations that supported data-driven marketing and business decisions.
Developed reporting frameworks and visualizations that improved stakeholder understanding of consumer behavior and channel performance.
Presented strategic recommendations to senior leadership, influencing decisions related to digital marketing investments and customer experience optimization.
Project Accountant
Hamilton County/TriVersity Construction | Cincinnati, OH | January 2018 - August 2020
Managed reporting and financial performance tracking for 10–15 concurrent projects valued up to $1.5 million, providing leadership with actionable operational insights.
Coordinated communication across project managers, vendors, and internal departments to ensure timely execution of project deliverables.
Improved operational efficiency by standardizing workflows and reporting processes, reducing manual administrative work by approximately 20%.
Maintained ownership of critical project data, ensuring accuracy and integrity across financial and operational reporting systems.
Marketing Projects
Kraft Heinz: Wholesome Harvest Bagel Bites Marketing Plan
Developed a three-year marketing strategy forecasting 6.2% annual revenue growth and expansion into major retail channels including Kroger, Walmart, Target, and Meijer.
Conducted competitive analysis, consumer research, positioning development, pricing strategy, and go-to-market planning for a new product line.
Created integrated marketing campaigns targeting health-conscious consumers and identified opportunities to increase category market share.
Duolingo Product Growth Strategy
Developed customer personas and evaluated user behavior to identify product adoption drivers and engagement opportunities.
Created recommendations for premium feature positioning, onboarding optimization, and customer retention strategies.
Leveraged customer journey analysis to improve user acquisition, engagement, and long-term product value.
Specialized Turbo E-Bike Lead Nurture Campaign
Developed customer personas, marketing funnels, nurture campaigns, and content strategies designed to improve customer acquisition and conversion.
Designed multi-channel marketing touchpoints across search, email, social media, video, and website experiences to support customer engagement and retention.
Beleza Natural: Brand Expansion Strategy
Conducted market, competitive, and SWOT analysis to identify growth opportunities for a leading Brazilian hair care brand specializing inAfro-textured and curly hair products.
Developed a brand expansion strategy targeting new customer segments, including men with Afro-textured hair, to increase brand awareness and unlock incremental revenue opportunities.
Recommended product distribution expansion beyond company-owned salons into retail channels to increase accessibility, improve market penetration, and drive consumer trial.
Identified opportunities to increase customer lifetime value through expanded service offerings, bundled products, and enhanced customer retention initiatives aligned with the brand's core positioning.
Applied customer-based brand equity, Jobs-to-Be-Done, and value mapping frameworks to evaluate market expansion opportunities and support strategic growth recommendations.