About Me.
Hey There - I’m LaQuisha!
As an aspiring Product Marketing Manager, I’m passionate about understanding people and shaping how products fit into their lives. My experience comes from applied academic projects where I’ve approached product marketing end-to-end, researching customer behavior, defining positioning, and designing go-to-market strategies that balance insight and storytelling.
Across consumer, healthcare, and digital brands, I’ve developed personas, analyzed engagement and funnel data, and created positioning and launch narratives designed to resonate emotionally and functionally. I’m particularly energized by consumer-facing products where brand, behavior, and experience intersect.
My background in quantitative research ensures that creative decisions are grounded in evidence, while my love of storytelling helps translate insights into messaging that feels human and memorable. Outside of work, I enjoy getting lost in a book and expressing creativity through photography, both of which shape how I observe, empathize, and communicate.
Currently seeking full-time Product Marketing Manager or Brand Marketing Manager roles in the Cincinnati area and beyond.
Professional Experience
Over the past few years, I’ve been intentionally building a career that merges data, strategy, and storytelling. I returned to graduate school to earn a Master’s in Marketing, where I focused on market research, buyer behavior, digital performance metrics, and statistical analysis while completing hands-on projects that mirror real product marketing and go-to-market work. Along with my academic work, I gained professional experience as a quantitative marketing research intern and a graduate marketing assistant, translating customer insights into actionable recommendations. At the same time, I’ve continued to run my own photography business, managing everything from positioning and customer experience to SEO and digital growth. Together, these experiences have shaped me into a data-driven, customer-first marketer preparing to step into a Product Marketing Management role.
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Entrepreneurial Experience - Cincinnati, Ohio
Improved conversion by clarifying product value & purchase decision-making.
Designed tiered packages, mapped the customer journey from discovery to booking, & aligned website copy, visuals, & FAQs to key buyer questions.
Increased inquiry-to-booking conversion & reduced sales friction.
Applied funnel-based messaging & lifecycle thinking to improve adoption & conversion.
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Lindner College of Business, Marketing Department | Cincinnati, Ohio
Department marketing content lacked consistency & engagement across social media channels.
Created & managed digital content using Canva & Adobe Creative Suite, aligning visuals & copy to audience intent & department goals.
Increased engagement & consistency across marketing touchpoints.
Created user personas to create better content positioning & messaging principles to support awareness & adoption.
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Blue Ash, Ohio
Led end-to-end quantitative research to inform product marketing strategy, translating survey data from ~200 respondents into actionable insights on customer needs, adoption barriers, and purchase drivers.
Analyzed customer behavior and digital shopping friction to identify key value gaps, directly informing positioning, channel prioritization, and go-to-market recommendations.
Evaluated channel effectiveness and marketing tactics (e.g., influencer marketing, digital platforms) using data-backed insights to guide demand generation and conversion strategy.
Partnered with cross-functional stakeholders to align research insights with business objectives, supporting decisions aimed at increasing product visibility, engagement, and revenue.
Delivered executive-ready reports and presentations that translated complex data into clear recommendations for messaging, targeting, and growth opportunities.
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Hamilton County | TriVersity Construction | Jedson Engineering - Cincinnati, Ohio
Managed end-to-end financial operations and reporting across 300+ concurrent projects, translating complex budget, billing, and forecast data into clear performance insights for leadership and cross-functional teams.
Partnered closely with project managers, engineers, and operational stakeholders to align financial performance with delivery timelines, client expectations, and business goals.
Built and automated reporting workflows that reduced manual effort by 20–25%, improving data accuracy, speed, and decision-making visibility.
Led process improvement initiatives, including SOP development for vendor and invoice management, reducing payment cycle time by two weeks and improving partner experience.
Education
Master of Science, Marketing
University of Cincinnati, Lindner College of Business
August 2024 - Present | Graduation Date May 2026
GPA: 3.98
Graduate Certificate, Digital Marketing
University of Cincinnati, Lindner College of Business
August 2024 - Present | Completion Date May 2026
Bachelor of Business Administration, Marketing
University of Cincinnati, Lindner College of Business
2010 - 2014
GPA: 3.32
Skills & Tools
Customer & Marketing Insights: Translate customer, market, and performance data into clear insights that inform product positioning, messaging, and go-to-market decisions.
Quantitative Research & Analysis: Design and execute surveys, analyze data, and synthesize findings to uncover adoption barriers, value drivers, and growth opportunities.
Positioning, Messaging & Value Proposition: Develop compelling value propositions and narratives that align product capabilities with real customer needs across the funnel.
Go-To-Market & Cross-Functional Collaboration: Partner with product, sales, and stakeholders to support launches, campaigns, and lifecycle initiatives with data-backed recommendations.
Strategic Communication & Storytelling: Blend analytical rigor with creative storytelling to present complex insights clearly, persuasively, and actionably.
Tools: Qualtrics | Prolific | Squarespace | WordPress | Canva | Semrush | Adobe Creative Cloud | ChatGPT | Gemini
