About Me.
Hey There - I’m LaQuisha!
As a Product Marketing Manager, I’m passionate about understanding people and shaping how products fit into their lives. My experience comes from applied academic projects where I’ve approached product marketing end-to-end, researching customer behavior, defining positioning, and designing go-to-market strategies that balance insight and storytelling.
Across consumer, healthcare, and digital brands, I’ve developed personas, analyzed engagement and funnel data, and created positioning and launch narratives designed to resonate emotionally and functionally. I’m particularly energized by consumer-facing products where brand, behavior, and experience intersect.
My background in quantitative research ensures that creative decisions are grounded in evidence, while my love of storytelling helps translate insights into messaging that feels human and memorable. Outside of work, I enjoy getting lost in a book and expressing creativity through photography, both of which shape how I observe, empathize, and communicate.
Currently seeking full-time Product Marketing Manager or Brand Marketing Manager roles in the Cincinnati area and beyond.
Professional Experience
Over the past few years, I’ve been intentionally building a career that merges data, strategy, and storytelling. I returned to graduate school to earn a Master’s in Marketing, where I focused on market research, buyer behavior, digital performance metrics, and statistical analysis while completing hands-on projects that mirror real product marketing and go-to-market work. Along with my academic work, I gained professional experience as a quantitative marketing research intern and a graduate marketing assistant, translating customer insights into actionable recommendations. At the same time, I’ve continued to run my own photography business, managing everything from positioning and customer experience to SEO and digital growth. Together, these experiences have shaped me into a data-driven, customer-first marketer preparing to step into a Product Marketing Management role.
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Kenyatta Davis Photography | Cincinnati, OH
Identified key customer pain points and emotional barriers (trust, value, experience risk) in a high-consideration purchase.
Defined a premium, trust-led value proposition anchored in a luxury, white-glove experience.
Led a referral-first, relationship-driven go-to-market strategy supported by consultative storytelling.
Developed pricing and packaging aligned to perceived value and premium positioning.
Mapped and optimized the end-to-end customer journey to ensure a consistent, high-quality brand experience.
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University of Cincinnati | Lindner College of Business - Marketing Department | Cincinnati, Ohio
Led digital marketing instruction and strategic delivery during faculty medical leave.
Guided strategy-driven discussions on positioning, targeting, channel mix, and performance.
Evaluated student projects with expert-level strategic critique and recommendations.
Served as interim academic lead, ensuring continuity, rigor, and student engagement.
Owned department social media strategy to strengthen brand presence and alignment.
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MarketVision Research | Blue Ash, OH
Defined a strategic research agenda to drive digital sales growth.
Led multi-phase digital commerce research to surface channel and conversion insights.
Translated complex consumer data into executive-ready, business-impact narratives.
Connected consumer behavior to actionable digital investment recommendations.
Presented strategic insights to senior stakeholders to support data-driven decisions.
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Hamilton County/TriVersity Construction | Cincinnati, Ohio
Owned financial performance strategy across 10-15 active projects, translating budget, forecast, and billing data into insights that informed leadership decisions and delivery priorities.
Partnered with cross-functional leaders to align financial signals with project timelines, client commitments, and broader business objectives.
Designed scalable reporting and visibility frameworks that improved data reliability and accelerated decision-making across teams.
Drove operational strategy improvements by standardizing financial processes, strengthening partner relationships, and shortening payment cycles.
Education
Master of Science, Marketing
Graduate Certificate, Digital Marketing
University of Cincinnati, Lindner College of Business
August 2024 - Present | Graduation Date May 2026
GPA: 3.98
Bachelor of Business Administration, Marketing
University of Cincinnati, Lindner College of Business
January 2010 - December 2014
GPA: 3.32
Skills & Tools
Customer & Marketing Insights: Translate customer, market, and performance data into clear insights that inform product positioning, messaging, and go-to-market decisions.
Quantitative Research & Analysis: Design and execute surveys, analyze data, and synthesize findings to uncover adoption barriers, value drivers, and growth opportunities.
Positioning, Messaging & Value Proposition: Develop compelling value propositions and narratives that align product capabilities with real customer needs across the funnel.
Go-To-Market & Cross-Functional Collaboration: Partner with product, sales, and stakeholders to support launches, campaigns, and lifecycle initiatives with data-backed recommendations.
Strategic Communication & Storytelling: Blend analytical rigor with creative storytelling to present complex insights clearly, persuasively, and actionably.
Tools: Qualtrics | Prolific | Squarespace | WordPress | Canva | Semrush | Adobe Creative Cloud | ChatGPT | Gemini
