About Me.

Hospital Med Supply | Cincinnati, OH

• Conducted comprehensive SEO and website audits that identified more than 300 technical issues affecting search visibility, site performance,and user experience.

• Developed an integrated digital marketing strategy including SEO, paid search, email marketing, social media, and conversion optimization recommendations.

• Improved website health from 42% to 92% through technical SEO recommendations, content optimization, and site architecture improvements.

• Created customer segmentation, buyer personas, content strategies, and automated email nurture campaigns designed to increase leadgeneration and customer engagement.

Kenyatta Davis Photography | Cincinnati, OH

• Increased annual revenue by 20% through data-driven pricing, positioning, customer experience enhancements, and targeted marketing initiatives.

• Created and implemented SEO and content marketing strategies that increasing website traffic by 39%, improving online visibility and leadgeneration.

• Developed customer segmentation, conversion optimization, and multi-channel marketing campaigns across SEO, social media, emailmarketing, and referral channels that increased qualified leads from 2 to 7 per month within six months.

• Generated an average of 22 monthly inquiries and maintained a 40% booking conversion rate through targeted digital marketing andcustomer relationship management.

• Managed all social media content creation, community engagement, email campaigns, website updates, and brand communications,ensuring a consistent brand experience across all customer touchpoints.

• Conducted customer interviews and analyzed feedback from 40+ clients annually to identify service improvements, strengthen messaging,and enhance customer satisfaction.

• Designed marketing collateral, promotional materials, website graphics, and branded content using Adobe Creative Suite and Canva.

University of Cincinnati | Lindner College of Business - Marketing Department | Cincinnati, Ohio

• Led Digital Marketing Strategies instruction during faculty medical leave, ensuring continuity for 60+ students while maintaining course quality, engagement, and learning outcomes.

• Developed and managed social media content strategy that increased LinkedIn engagement by 4% and grew followers by 12% during the spring semester.

• Evaluated and provided strategic recommendations on student marketing campaigns, improving alignment between target audiences,messaging, and channel strategies.

• Built performance reporting dashboards and synthesized marketing data into actionable insights for social media team and programstakeholders.

• Coordinated communications across students, faculty, and university departments, ensuring timely project completion and stakeholderalignment.

• Created branded digital content and marketing assets that maintained consistency with university brand standards across multiplecommunication channels.

MarketVision Research | Blue Ash, OH

• Partnered with cross-functional stakeholders to design and execute a quantitative consumer research study analyzing the digital shopping behaviors of 879 consumers, identifying key purchase drivers and barriers to conversion.

• Analyzed consumer and shopper data to uncover growth opportunities across e-commerce, social commerce, rental services, and try-before-you-buy channels, informing strategic marketing recommendations.

• Translated complex research findings into executive-ready reports and presentations that supported data-driven marketing and business decisions.

• Developed reporting frameworks and visualizations that improved stakeholder understanding of consumer behavior and channel performance.

• Presented strategic recommendations to senior leadership, influencing decisions related to digital marketing investments and customer experience optimization.

TriVersity Construction | Cincinnati, Ohio

• Managed reporting and financial performance tracking for 10–15 concurrent projects valued up to $1.5 million, providing leadership with actionable operational insights.

• Coordinated communication across project managers, vendors, and internal departments to ensure timely execution of project deliverables.

• Improved operational efficiency by standardizing workflows and reporting processes, reducing manual administrative work by approximately20%.

• Maintained ownership of critical project data, ensuring accuracy and integrity across financial and operational reporting systems.