Kraft Heinz’s Three-Year Marketing Plan for Wholesome Harvest Bagel Bites outlines a disciplined, insight-driven expansion of an iconic brand into the fast-growing “better-for-you” frozen snack segment. The strategy leverages Bagel Bites’ strong nostalgic equity while repositioning the product for health-conscious Millennial parents and busy households seeking convenient, nutritionally balanced meal solutions. The plan emphasizes whole-grain ingredients, lean proteins, and vegetables to address evolving consumer expectations without sacrificing taste or convenience.
I used customer insight to guide how a new feature would be positioned, communicated, and brought to market. I translated learner motivations and behavioral barriers into clear personas, value propositions, and launch narratives that connected Duolingo’s gamified experience to meaningful outcomes like habit formation, progress, and confidence. The result was a cohesive go-to-market strategy that aligned messaging, funnel stages, and brand voice to drive adoption and long-term engagement.
I led a product marketing–driven growth strategy focused on clarifying product value and improving how safety solutions are discovered, understood, and adopted. I translated customer and market insights into clear positioning, messaging, and a cohesive go-to-market approach that aligned AEDs and CPR training with buyer needs across awareness, consideration, and purchase. The project connected product value to trust, affordability, and ownership—resulting in a customer-centric strategy designed to drive sustained adoption and revenue growth.
Serving as a Product Marketing Strategist, I led a customer-first product marketing strategy that reframed e-biking from exercise to an accessible lifestyle upgrade centered on adventure, well-being, and enjoyment. By translating behavioral and emotional insights into clear positioning and funnel-aligned messaging, I designed a go-to-market approach that connected product features to real-life motivation and habit change. The result was a cohesive strategy that guided prospects from awareness through purchase while laying the foundation for long-term adoption and brand loyalty.
Played the role of a strategic marketing advisor, I was responsible for evaluating how the brand could extend into new markets while staying grounded in its core promise and customer trust. I translated consumer insights and brand equity into clear positioning, target segments, and value narratives that balanced growth with authenticity. The outcome was a strategic expansion framework that aligned brand storytelling, customer needs, and long-term differentiation to support sustainable growth.
As a Quantitative Research Analyst, I led an end-to-end consumer research project to uncover customer needs, adoption barriers, and purchase drivers within the digital shopping experience. By analyzing survey data from nearly 200 respondents, I translated complex findings into clear customer insights that informed product positioning, messaging, and go-to-market recommendations. The project evaluated channel effectiveness and influencer viability, enabling data-backed decisions on where and how to reach target customers. Insights were synthesized into an executive-ready narrative designed to support strategic growth and revenue impact.
