Digital Shopping Landscape Quantitative Research Study

Portfolio
Written By Kenyatta Davis
 

THIS INTERNSHIP RESEARCH PROJECT DEMONSTRATES:

  • Customer insight generation that informs product messaging, funnel optimization, and go-to-market decisions.

  • Translating quantitative insights into sharper positioning that clearly communicates why the product matters and who it’s for.

  • Designing data-backed GTM strategies that align channels to funnel stages and buyer intent.

  • Developing messaging frameworks grounded in buyer psychology and validated through research.

  • Creating a connection between research, product strategy, and GTM execution.

PDF Shopping landscape presentation pg.1 Cover page
PDF Product Management presentation-Digital Retail Space Research Project Table of Contents
Product Manager Presentation-Quantitative research overview for digital shopping landscape
PDF presentation Product Manager Digital channel influence on purchase decisions
PDF presentation-Purchase friction and conversion barriers
Pdf presentation - Product Marketing - Role of influencer and social proof content
PDF presentation-Product Marketing Manager - Product evaluation and decision drivers
PDF Presentation - Product Marketing Manager - Business impact and product marketing implications
View the Full Consumer Insights Presentation
 
 
Kenyatta Davis https://www.kenyattadavisphotos.com