As a Quantitative Research Analyst, I led an end-to-end consumer research project to uncover customer needs, adoption barriers, and purchase drivers within the digital shopping experience. By analyzing survey data from nearly 200 respondents, I translated complex findings into clear customer insights that informed product positioning, messaging, and go-to-market recommendations. The project evaluated channel effectiveness and influencer viability, enabling data-backed decisions on where and how to reach target customers. Insights were synthesized into an executive-ready narrative designed to support strategic growth and revenue impact.