CASE STUDIES
Duolingo Premium Learning Product Marketing Strategy New Feature Launch
Acted as a Product Marketing Strategist responsible for shaping how a new feature would be positioned, messaged, and brought to market through a customer-fist lens.
Hospital Med Supply Product Marketing Case Study
Worked in a Product Marketing & Growth Strategy capacity to clarify product value, strengthen digital discoverability, and designing a customer-centric go-to-market strategy for AEDs and CPR training solutions.
Specialized Turbo E-Bikes Go-To-Market Plan
Served as a Product Marketing Strategist responsible for translating customer insights into a full-funnel go-to-market experience for the Turbo Como SL line.
Beleza Natural Brand Expansion Case Memo
Played the role of a strategic marketing advisor to evaluate the brand’s growth strategy, synthesize brand equity, consumer insights, and market dynamics into actionable recommendations to support scalable revenue growth.