Beleza Natural Brand Expansion Case Memo
THIS CASE MEMO DEMONSTRATES
Customer segmentation, Jobs-To-Be-Done thinking, and market expansion analysis
Product portfolio strategy, product-led growth, and life cycle thinking
Value proposition development, competitive positioning, and messaging strategy
Go-to-Market planning, channel strategy, and launch readiness
Strategic prioritization, revenue-driven decision making, and cross-functional thinking
Executive storytelling, strategic synthesis, and stakeholder communication