I used customer insight to guide how a new feature would be positioned, communicated, and brought to market. I translated learner motivations and behavioral barriers into clear personas, value propositions, and launch narratives that connected Duolingo’s gamified experience to meaningful outcomes like habit formation, progress, and confidence. The result was a cohesive go-to-market strategy that aligned messaging, funnel stages, and brand voice to drive adoption and long-term engagement.

Serving as a Product Marketing Strategist, I led a customer-first product marketing strategy that reframed e-biking from exercise to an accessible lifestyle upgrade centered on adventure, well-being, and enjoyment. By translating behavioral and emotional insights into clear positioning and funnel-aligned messaging, I designed a go-to-market approach that connected product features to real-life motivation and habit change. The result was a cohesive strategy that guided prospects from awareness through purchase while laying the foundation for long-term adoption and brand loyalty.

Played the role of a strategic marketing advisor, I was responsible for evaluating how the brand could extend into new markets while staying grounded in its core promise and customer trust. I translated consumer insights and brand equity into clear positioning, target segments, and value narratives that balanced growth with authenticity. The outcome was a strategic expansion framework that aligned brand storytelling, customer needs, and long-term differentiation to support sustainable growth.